New research reveals greater public appetite for outdoor activities after COVID

New research undertaken during late April and early May on behalf of the European Outdoor Group (EOG) and the It’s Great Out There Coalition by consumer trends specialist Foresight Factory reveals that the appeal of outdoor activities has been boosted by enforced COVID-19 restrictions.

In a survey of consumers in seven countries* – UK, France, Germany, Spain, Italy, Poland, Sweden – 70% of respondents stated that they are specifically looking forward to participating in outdoor activities after lockdown eases. In addition, 67% agreed that they have really missed being able to take part in pursuits such as hiking, climbing, cycling, snow sports and other mountain activities during lockdown, while 86% stated that outdoor activities are essential for people’s wellbeing. Across Europe, 58% of consumers said that they have missed outdoor activities above all else while restrictions have been in place.

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