#MK20in20: This is the inspiring communication campaign the local council of Milton Keynes initiated this week. The purpose of this initiative is to encourage as many people as possible to make a pledge of completing 20 activities throughout the year.

So far, the campaign has met a great success on social media, followed by a high level of engagement from local clubs and citizens who share their enthusiasm about physical activity online.

Let’s have a glimpse on twitter:

The Mayor of Milton Keynes is doing #MK20in20, are you?

We’re asking everyone to make a ’20 in 20′ pledge tomorrow (Monday 20 January) to kick-start MK’s European City of Sport year. #LoveMK pic.twitter.com/vJFXhuQ1YQ

— Milton Keynes Council (@mkcouncil) January 19, 2020

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Great to be representing @MKHCharity this evening at the launch of @EFMiltonKeynes #MK20in20 event. I’m going to be making a ’20’ themed pledge this year, and raise money for our amazing charity at the same time! #Mygymsbetterthanyours 💚 pic.twitter.com/SrZOXPckmv

— JennyH 💚 (@JennyMKHCharity) January 20, 2020

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Creme is making their pledges today for #MK20in20
Look out today to see what each member of the team is pledging to do 20 of in 2020!#LoveMK #Exercise #Yoga #Local #Sport #CityOfSport @DestinationMK pic.twitter.com/XjPWtharYZ

— Creme Conferences (@CremeConference) January 20, 2020

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People of #MiltonKeynes we’re donating 20 🏓 tables into the community as our pledge for #MK20in20 If you want a slice of the action then make sure you email us by 29th Feb! @mkcouncil @mk_citizen @thisistotalmk https://t.co/J2F2SufNGl pic.twitter.com/gDlqgU7I77

— Ping! 🏓 (@ping_tweets) January 21, 2020

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It’s launch day for a year long celebration to mark MK being awarded European City of Sport! Make a #MK20in20 pledge based around being active. Doesn’t matter how big or small. Here’s mine!#ActiveMK #5WaysToWellbeing @NHSMKCCG @mkcouncil @MKCHS @MKHospital @AllPeopleActive pic.twitter.com/1le9WDPHZh

— Sonal Mehta🎈 (@sunlo100) January 20, 2020

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#MiltonKeynes has been awarded European City of Sport for 2020! @mkcouncil are asking everyone to make a #MK20in20 pledge. Ours is to organise 20 walks to feature in this year’s #MKWalkingFestival! What’s your pledge? pic.twitter.com/expQHWCWqu

— The Parks Trust (@TheParksTrust) January 20, 2020

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Happy #ECOS launch day in Milton Keynes! Really pleased that Milton Keynes was named ‘European City of Sport’ for 2020! Let’s make the most of it! Our pledge is to support at least 20 participants to attend at least 20 sessions! Real behaviour change! #MK20in20 #ThisGirlCan pic.twitter.com/nsDSrgcXHF

— #AllPeopleActive (@AllPeopleActive) January 20, 2020

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Undoubtedly, it’s a fantastic initiative with a lot of success only some days after its launch. We wish all the best for the campaign’s duration and impact on citizens’ well-being.