Madrid, RoI of 145M€

The city of Madrid presented the results as World Capital of Sport 2022 by the Sports Councellor, Sofia Miranda.

The title delivered by ACES generated a media impact of 145 millions euros from sport events organized by the city in 2022. In total, more than 1.300 millions digital impacts.

8 from 10 citizens think that the title was profitable for the city. ‘A dream that came true to continue betting as reference into sports’ said Mrs. Miranda.

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