The Worldwide Capitals and Cities of Sport Federation (ACES) has taken a decisive step in its international expansion by signing a sponsorship agreement with Sporelli, one of the most prestigious sportswear brands in Mexico and across the American continent.

The official signing ceremony took place in Zapopan, Mexico, between Hugo Alonso, Secretary General of ACES, and José Alberto Martínez, General Director of Sporelli.

This strategic alliance strengthens ACES’ presence in the Americas, supported by a brand that embodies quality, innovation, and tradition. Sporelli, with a long-standing history in the sports industry, is widely recognized for its in-house production model, which ensures full control over the manufacturing process and guarantees high-performance apparel tailored to the needs of athletes and teams.

Through this partnership, ACES not only consolidates its project in the Americas but also gains a partner that shares the same philosophy: to promote sport as a driver of health, social inclusion, and community development.

“This agreement with Sporelli represents a milestone. Sporelli is a benchmark brand that understands sport in its broadest dimension: competitive, educational, and social,” highlighted Hugo Alonso during the signing ceremony.

On the other hand, José Alberto Martínez emphasized the importance of joining forces with a European project of global reach: “It is an honor for us to support ACES in promoting sporting values that go beyond borders.”

The signing of this agreement marks the beginning of an exciting new stage, where the American continent will benefit from first-class partnerships to promote events, initiatives, and programs under the ACES label and with the distinctive quality of Sporelli.